TargetCW - Corporate

Product Marketing Associate

Job Locations US-CA-Anaheim
Job ID 2021-6592


Job Title: Product Marketing Associate

Location: Onsite in Anaheim, CA 92806

Duration: One month assignment plus possible extension

Pay rate: depending on experience

Start date: ASAP

Interested?: Apply today or email resume to


This is a 1+ month assignment, onsite in Anaheim, CA, and we are looking for candidates who can start working ASAP.



  • Conducting an in-depth market research and in-store competitive research for our product development initiatives within the key category or brand of focus
  • Create a comprehensive GTM strategy proposal by working with Product Marketing Manager and cross-functional team to successfully schedule and create deliverables assets and contents
  • Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
  • Assist in developing and suggesting market segmentation and pricing strategy for each product offering by reviewing NPD data and other data insights available
  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Analyze the competitor products, tactics, services, and programs with the intent to formulate report to bring awareness to the business and direct teams to stay competitive
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data by collaborating with multiple departments and staff
  • Create consistent positioning statements, messaging and the associated proof points for public-facing marketing collateral
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process


  • A bachelor's degree in marketing/business or equivalent experience
  • At least 1 year in a Marketing role
  • Comfortable with giving presentations to internal and external audiences
  • Hands on experience managing a funnel and life cycle communications.
  • Intellectually curious, empathetic, and driven to solve hard problems
  • Highly structured, data-driven problem solver.
  • Savvy communicator who can distill complex concepts into clear and compelling messaging.
  • Ability to thrive in a fast-paced startup-like environment.
  • Adept at and enjoy partnering cross-functionally.
  • Experience with A/B testing and post-campaign analysis.
  • Excellent written and verbal communication skills, possibly including some copywriting skills
  • Highly collaborative and excellent teamwork skills



TargetCW is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.


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